A Critical Strategic Play
We helped Nike inspire and serve athletes through the power of experience design.
Energised touchpoints
Athlete stories
Fans to followers
New energy, new loyalty
Nike stores were all about standout products within iconic branded spaces. We leveled-up the experience with a critical strategic play. Our design choices, every corner, counter, and display, was brought to life and fueled with the brand's undefeated energy. We showcased products, technologies, heritage, athletes, and stories in a new light. Our approach sparked new connections with fans, strengthening their loyalty, and turning first-time visitors into lifelong brand believers.
“We recreate the intensity that exists in the heat of the game and elaborate on the stories behind Nike’s most iconic athletes within the walls of an immersive retail space.”
Explosive on the wing. Havoc in the paint
One of the most prolific scorers in NBA history, whenever Melo stepped onto a basketball court, it exploded with energy. We created the Nike Melo M8 shoe launch pop-up to celebrate the power, precision, and poetry of his game. Shattered basketball court floorboards fan out like bursts of agility, while sneakers and apparel hover amid the chaos. The experience told the story of Carmelo Anthony's struggles, inspirations and successes, pulling visitors closer to the athlete’s life.
An Off-The-Floor Exhibit
We transformed a 7,500 square foot space in Brooklyn into an immersive pop-up for Nike's limited edition Zoom LeBron IV NYC shoe. The blacked-out entry took fans from the city streets and into LeBron's world. Sounds of sneakers on the court, the bounce of the ball, and even his favorite cereal were on display. As visitors walked a biopic journey of LeBron's story, they encountered layered themes and environments that echoed his early years, raw talent, and rise to fame.
Floor graphics, memorabilia under spotlights, and immersive sound design blurred the line between museum and playground. We created an emotional bridge between athlete, brand, and believer.
